Industries Conversion Rates

Product Type Direct Email Organic Facebook Adwords Referral Social
Food & Drink 3.73% 11.11% 3.06% 1.52% 2.46% 7.51% 1.09%
Health & Beauty 2.99% 9.21% 2.87% 1.21% 1.98% 6.84% 1.16%
Toys & Games 1.96% 5.56% 2.03% 0.88% 1.66% 5.48% 0.94%
Jewelry & Accessories 2.32% 4.27% 2.61% 0.66% 1.44% 6.93% 0.76%
Clothes & Fashion 2.00% 4.43% 2.24% 1.05% 1.38% 5.10% 0.68%
Sports & Recreation 1.92% 3.95% 1.51% 0.47% 1.22% 3.90% 0.62%
Home & Garden 2.10% 5.32% 1.77% 0.60% 1.43% 5.21% 0.69%
Electronics 1.60% 3.85% 1.15% 0.93% 0.98% 2.96% 0.51%
Furniture 0.90% 1.78% 0.88% 0.28% 0.59% 1.48% 0.20%